eCommerce Website and Systems
Shopify, SAP, Custom
Inheriting a v1 site, the firesqueak team quickly went to work automating the site to integrate with a CMS and building out features in support of Allbirds' roadmap. A completely rethought product page, a new flexibly extensible global navigation and new product launches, the Firesqueak team delivered on time with high quality.
Powerful and nimble content management
New product, new ways to explore them
A whole new navigation to find what users need
Among the many product launches, the smallbirds launch was unique in that it included a free book and additional functionality and design modules not previously seen on the site before.